Sell my dog online

How to prepare your advert

A responsible adult-dog advert should explain the dog’s age, temperament, health, daily needs and reason for sale or rehoming. Be open about behaviour and suitability for different homes.

1. Check that you are legally permitted to advertise and comply with relevant breeder, animal-welfare and identification rules.
2. Use genuine, current photographs of the animal and describe its condition and history accurately.
3. Choose the right advert type and package. Review the current price and duration during checkout.
4. Complete account verification and submit the advert for review before publication.
5. Respond to enquiries honestly, arrange safe meetings and check prospective homes carefully.

What should I include?

Include clear information on age, breed or crossbreed, location, health, relevant records and the dog's individual needs. Do not exaggerate health testing, pedigree or verification status.

Is my advert published immediately?

No. ePuP reviews adverts before publication. Verification signals are not a guarantee of a safe transaction.

How much does advertising cost?

Available packages, prices, eligibility and durations are shown during the advert journey. Start an advert to review your options.

Responsible selling matters

Follow our seller standards and animal welfare guidance. Never advertise prohibited transactions or misrepresent an animal.

Also see our guide to advertising puppies, puppies for sale and dogs for sale.